Anusha Farooqui

Tiny Tikes - Branding

A playful and approachable identity for a kids’ clothing brand.

Context

Tiny Tikes was a 1 week design challenge brief from Briefclub on instagram for a new kids’ clothing brand aiming to become the go-to choice for stylish, comfortable, and affordable apparel. The brand wanted to embody the joy of childhood while ensuring practicality and durability. My role was to design a complete brand identity system that was warm, fun, and adaptable across multiple touch points.

Scope

Brand Identity

Logo Design

Clothing Tag

Color Palette

Illustration

Timeline

1 Week

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Challenge

Context

The brief required creating a recognizable mascot logo, a versatile identity system, and informative tags — all while balancing playful visuals for kids with trust and clarity for parents.

Research & Insight
Design Development
Application

Analyzed children’s fashion brands to study how playfulness and professionalism coexist in identity systems.

Sketched mascot ideas, refined a friendly logotype, and curated a pastel-driven color palette with vibrant accents.

Designed playful yet clear clothing tags, developed packaging concepts, and ensured the identity worked seamlessly across digital and print platforms.

Outcome

The final identity featured a cute mascot logo, a soft yet vibrant palette, and playful patterns that communicated joy and comfort. The cohesive design system positioned Tiny Tikes as a beloved and trustworthy brand for kids aged 2–8. This project sharpened my ability to turn a structured design brief into a brand identity that feels both playful and professional.